Everything we know about filling a practice.
What actually works in Meta ads for specialty practices, what a marketing engine costs, and honest reviews of real clinic ads from the Click 2 Client podcast.
- Should You Run Your Clinic's Facebook Ads Yourself or Hire an Agency? The agency fee is visible; the six hours to build one campaign properly aren't. An honest in-house vs agency comparison, including when doing it yourself wins.
- Speed to Lead for Clinics: You Probably Don't Have a Lead Problem A patient enquires at 7:14pm. By Thursday she's booked elsewhere. Why response time decides more clinic bookings than your ads do, and what to build instead.
- Clinic Marketing Costs: Why We Ask About Your Cost Per Lead First What clinic marketing costs depends on two numbers most owners don't know. If a lead costs you $50, spending more is the wrong move. The arithmetic, worked through.
- Your Clinic's Marketing Agency Isn't Working: Whose Fault Is It? Six months in and bookings are flat. Four things could be causing it, only two are your agency's job. The seven questions that tell you which one it is.
- How to Reduce Patient No-Shows: Nobody Forgot, They Decided Patient no-shows aren't a reminder problem. They're a commitment problem. The difference between a reminder and a confirmation, and the six fixes that actually work.
- AI Appointment Booking for Clinics: What It Does and What It Can't AI can book patients while you're closed, and it's genuinely good at it. It's also bad at anything clinical. Where the line is, and the Canadian privacy questions to ask first.
- AI for Wellness Clinics: A Prompt Is Not a Business AI won't make you money from a prompt. Here's what my agents actually do at 7am, and the test for which jobs in your clinic are worth automating.
- Do Facebook Ads Work in 2026? Not the Way 90% Run Them Facebook ads still work in 2026, but 90% of advertisers run ads that look like ads. Here's what the other 10% do with their creative instead.
- How to Fill Your Clinic Without Discounting: What I'd Do Instead A clinic owner asked how big a discount he needed. The answer is none. Here's the free-consult and funnel system that booked 7 appointments in 4 days.
- Pay-Per-Appointment Marketing for Clinics: How the Model Works Some agencies only charge when a patient books. Here's how pay-per-appointment marketing works for clinics, how it differs from pay-per-lead, and when it fails.
- How Long Does Marketing Take to Work? Longer Than Most Clinics Wait Nobody plants a seed on Monday and digs it up on Tuesday. Why most clinics quit their marketing two weeks before the numbers that matter even exist.
- When Should a Wellness Clinic Start Marketing? The Capacity Test The right time isn't a season or a revenue milestone. It's when you have spots you can't fill and nothing breaks once they're booked. The capacity test explained.
- Should You Use AI in Your Ads? Green Flag, With One Hard Exception Use AI for scripts, ideas and editing. Never for the face on camera. Why generated presenters cost wellness clinics the trust the booking depends on.
- How Do You Build Trust With Patients? Not By Looking Perfect You can impress from a distance, but influence only happens up close. Why polished clinic marketing raises a patient's guard, and what builds trust instead.
- Renovate the Clinic or Spend on Marketing? What I'd Do First Experience and a nice clinic decide whether clients stay. Marketing decides whether they ever walk in. Why the refit should wait until you're fully booked.
- Facebook Ads Not Working? It's Probably Not the Ads Everyone judges the creative and ignores the path. Where the click goes, what the page says and how fast you follow up decide whether a clinic ad books anyone.
- Bible Verses for Business Owners: 3 I Keep Coming Back To Matthew 6:33, Colossians 3:23 and Deuteronomy 8:18 get quoted constantly by Christian business owners, and all three are usually read backwards. Here's the context.
- Why Great Clinics Stay Unknown (It Isn't Your Skill) Most businesses don't die from being bad at what they do. They die from being unknown. Why being good and being found are two different problems for a clinic.
- Facebook Ad Formats for Clinics: Why the Format Isn't Your Problem A $1M ad test says some formats beat others. After reviewing dozens of real clinic ads, we disagree. Here's what actually decides if your Facebook ad works.
- Content Marketing for Wellness Clinics: Why Is Nobody Watching? Your posts get three likes and two are staff. The problem isn't the platform. It's that the content is about you, not about the patient's problem. Here's the fix.
- Facebook Ad Hooks for Clinics: 4 Rated, 1 I'd Never Use Four Facebook ad hooks rated for wellness clinics, with the clinic version of each. Three are worth your budget. One filters for nobody and I'd never run it.
- We Reviewed Yellow Gazebo Natural Health Care's Facebook Ads... Here's Our Honest Take We reviewed Yellow Gazebo Natural Health Care's Facebook ad on the C2C podcast. A funny Halloween skit used as a paid ad with a Jane App scheduler. Rated 2.5-3 out of 10.
- We Reviewed Aeon Future Health's Facebook Ads (Part 2) Our second review of Aeon Future Health on the C2C podcast. Different campaign, same fundamental issue: beautiful design, generic messaging. Rated 4-5 out of 10.
- We Reviewed Fit + Functional's Facebook Ads... Here's Our Honest Take We reviewed Fit + Functional's Facebook ad on the C2C podcast. A coaching program with sharp audience targeting and a landing page that never explains the offer. Rated 6 out of 10.
- We Reviewed Nexus Naturopathic Health & Wellness Clinic's Facebook Ads... Here's Our Honest Take We reviewed Nexus Naturopathic's Facebook ad on the C2C podcast. A Calgary clinic with a confident speaker, AI-flavored script, and a name-as-headline landing page. Rated 5-6 out of 10.
- We Reviewed Pro-Medic Health and Sports's Facebook Ads... Here's Our Honest Take We reviewed Pro-Medic Health and Sports's Facebook ad on the C2C podcast. A solid before-and-after dry needling demo with a Jane App scheduler as the landing page. Rated 5 out of 10.
- We Reviewed Hawaii Wellness Clinic's Facebook Ads... Here's Our Honest Take We reviewed Hawaii Wellness Clinic's Facebook ad on the C2C podcast. A monotone AI-narrated ad about ketamine therapy and a decent landing page that doesn't get enough warm clicks. Rated 4 out of 10.
- We Reviewed Lifespark Health & Wellness's Facebook Ads... Here's Our Honest Take We reviewed Lifespark Health & Wellness's Facebook ad on the C2C podcast. A trending Labubu video used as a paid ad with Facebook DMs as the destination. Rated 1 out of 10.
- We Reviewed Dr. Kevin's Wellness Clinic's Facebook Ads... Here's Our Honest Take We reviewed Dr. Kevin's Wellness Clinic's Facebook ad on the C2C podcast. One of the best educational ads in the review queue, with no landing page attached. Rated 8 out of 10 on the ad alone.
- We Reviewed Divine Recovery Wellness's Facebook Ads... Here's Our Honest Take We reviewed Divine Recovery Wellness's Facebook ad on the C2C podcast. A peptide clinic with a self-introduction hook and an AI-flavored landing page. Riding category demand. Rated 5-6 out of 10.
- We Reviewed Natural Med Doc's Facebook Ads... Here's Our Honest Take We reviewed Natural Med Doc's Facebook ad on the C2C podcast. Strong symptom-list body and solution-focused landing page held back by a metaphorical hook. Rated 7-8 out of 10.
- We Reviewed Luminate Co Wellness Centre's Facebook Ads... Here's Our Honest Take We reviewed Luminate Co Wellness Centre's Facebook ad on the C2C podcast. Generic wellness language and a Jane App scheduling page as the landing page. Rated 3-4 out of 10.
- We Reviewed Island Skin Solutions's Facebook Ads... Here's Our Honest Take We reviewed Island Skin Solutions's Facebook ad on the C2C podcast. The only medical spa in their entire territory, but the ad opens with an introduction instead of the hook. Rated 4-5 out of 10.
- We Reviewed Prime Performance Chiropractic & Wellness Clinic's Facebook Ads... Here's Our Honest Take We reviewed Prime Performance Chiropractic's Facebook ad on the C2C podcast. Footage-only ad with no message and a dated landing page. Rated 3 out of 10.
- We Reviewed BFF Medical Wellness Clinic's Facebook Ads... Here's Our Honest Take We reviewed BFF Medical Wellness Clinic's Facebook ad on the C2C podcast. A weight loss campaign that triggers ad-defenses with scripted delivery and an offer-first landing page. Rated 4 out of 10.
- We Reviewed Movement Mechanic's Facebook Ads... Here's Our Honest Take We reviewed Movement Mechanic's Facebook ad on the C2C podcast. A Kamloops IV therapy clinic with a decent landing page and an ad that breaks its own hook. Rated 6 out of 10.
- We Reviewed Cross Roads Naturopathic's Facebook Ads... Here's Our Honest Take We reviewed Cross Roads Naturopathic's Facebook ad on the C2C podcast. A great script for a men's hormonal health campaign held back by stiff delivery and a generic landing page. Rated 5 out of 10.
- We Reviewed Cutler Integrative Medicine's Facebook Ads... Here's Our Honest Take We reviewed Cutler Integrative Medicine's Facebook ad on the C2C podcast. A strongly niched weight-loss campaign positioned as a natural alternative to Ozempic. Rated 7 out of 10.
- We Reviewed Lauren Glucina Naturopath's Facebook Ads... Here's Our Honest Take We reviewed Lauren Glucina's Facebook ad on the C2C podcast. One of the strongest clinic ad funnels we've seen. Lead-magnet strategy, sharp audience targeting. Rated 7-8 out of 10.
- We Reviewed Rize Fitness's Facebook Ads... Here's Our Honest Take We reviewed Rize Fitness's Facebook ad on the C2C podcast. A polished Vancouver clinic with a unique fitness-plus-naturopathy angle that the campaign doesn't lean into. Rated 5 out of 10.
- We Reviewed Inspired Wellness Clinic's Facebook Ads... Here's Our Honest Take We reviewed Inspired Wellness Clinic's Facebook ad funnel on the C2C podcast. The ad has no message and the landing page has no headline. Rated 2-3 out of 10.
- We Reviewed VeraVita Naturopathic Clinic's Facebook Ads... Here's Our Honest Take We reviewed VeraVita Naturopathic Clinic's Facebook ad on the C2C podcast. A solid graphic ad with the right structure that loses bookings to weak headlines and a confused landing page. Rated 5-6 out of 10.
- We Reviewed Thriive Wellness Clinic's Facebook Ads... Here's Our Honest Take We reviewed Thriive Wellness Clinic's Facebook ad. AI-generated presenter and "use your benefits" hook attract the wrong audience. Rated 4-5 out of 10.
- We Reviewed Sparsh Wellness Retreat's Facebook Ads... Here's Our Honest Take We reviewed Sparsh Wellness Retreat's Facebook ad. The ad is one of the best we've seen, but the landing page handoff costs them bookings. Rated 7 out of 10.
- We Reviewed Aeon Future Health's Facebook Ads... Here's Our Honest Take We reviewed Aeon Future Health's Facebook ad funnel on the C2C podcast. The ad and landing page are well-produced, but a generic hook and confusing landing page cost them bookings.
Nothing in that group yet.