We Reviewed Pro-Medic Health and Sports's Facebook Ads... Here's Our Honest Take
- Jayden Vass
- Apr 28
- 6 min read
Updated: 12 minutes ago
A clinic running a genuinely solid before-and-after testimonial ad about dry needling for shoulder mobility, sending traffic straight to a Jane App scheduler with no landing page in between. Andrew and I rated this around a 5 out of 10. The ad is doing its job. The destination is wasting most of the warm clicks the ad generates. If you've ever wondered whether sending ad traffic directly to your booking calendar is "good enough," this breakdown will save you a lot of wasted ad budget.
Key Takeaways
Before-and-after testimonial ads are one of the most effective formats for physical-results services (chiropractic, physio, dry needling, weight loss).
Even subtle inconsistencies in a before-and-after sequence make the entire ad look fake. Be careful with cuts.
Sending paid ad traffic directly to a Jane App or Calendly scheduler is one of the most common funnel mistakes in the wellness industry.
A landing page about the specific service in the ad will almost always outperform a generic booking calendar.
Our final rating: 5 out of 10. The ad is solid. The landing page is the leak.
About Pro-Medic Health and Sports
Pro-Medic Health and Sports Wellness Clinic offers physiotherapy, dry needling, acupuncture, and other physical rehabilitation services. The ad we reviewed showcases a dry needling treatment with a real patient demonstrating shoulder mobility before and after the session. The clinic is real, the practitioner shown clearly knows what she's doing, and the format chosen for the ad (live demo with a real patient) is one of the strongest formats available for this kind of service.
The Ad We Reviewed
The ad opens with the practitioner introducing the patient and demonstrating his restricted shoulder mobility:
"So, guys, I want to show you the shoulder range of motion. It's restricted at the end. He was working out in the gym and has soreness. Can you lift both the hands straight up?"
The patient lifts. One arm goes up fully, the other is visibly limited. They go through several mobility checks (lifting, clapping, rotation), then she performs dry needling. After the treatment, the same checks are repeated and the patient now has noticeably better range of motion in the previously restricted shoulder. The video closes with the patient saying he feels better and the practitioner's contact card.
Our Honest Take on the Ad
This format is one of the highest-performing ones in the entire wellness category, and the execution here is mostly correct.
Live before-and-after testimonials build trust fast. Watching someone's shoulder visibly improve in real time is more convincing than any written testimonial or static photo could be. The viewer's brain doesn't have to imagine the result. They see it.
The patient is real. Not an actor, not a stock model. Real people demonstrating real changes always outperform polished content for physical-results services like this one.
The setup is conversational, not scripted. "Show us how much you can go" feels like a real interaction in a clinic, not a rehearsed pitch.
There's one issue worth flagging because it's a common trap with this format. A small inconsistency in the "before" sequence (the right arm only going partway up when it should be fine, then going fully up after the treatment) creates a moment where a skeptical viewer thinks "wait, was this faked?" The clinic almost certainly didn't fake anything. But the cut creates the doubt.
The fix is simple. Either film one continuous take per movement, or be more careful with what gets shown in the "before" portion to ensure only the injured side looks restricted. For physical demonstrations, viewers are already primed to be skeptical (the internet has trained them to assume before-and-afters are exaggerated). Don't give them any reason to doubt.
A small additional improvement would be a banner overlay or caption near the start: "If you have restricted shoulder mobility, watch this." That single line at the top of the video would filter for the right audience and earn even higher watch time from people who actually have the problem the clinic solves.
The lesson for clinic owners: before-and-after demonstration ads work, especially for chiropractic, physio, dry needling, weight loss, and similar physical-result services. The two things that make them work are realness (a real patient, a real practitioner) and trustworthiness (no edits that could read as exaggeration). Get both right and this format converts at multiples of typical clinic ads.
The Landing Page
The landing page is the issue.
The ad sends viewers directly to a Jane App scheduler. Just the booking calendar. No content, no headline, no information. The visitor arrives looking for the practitioner they just watched, and instead has to navigate a multi-service booking interface trying to figure out which option corresponds to "dry needling," and which practitioner is the woman they just saw on camera.
There are two specific problems here, and they apply to every clinic running ads to a Jane App or Calendly destination.
The viewer isn't ready to book yet. They just watched a 30-second video. They're warm, but not warm enough to commit to a calendar slot. They want more information first. What does dry needling cost? What conditions does it help with beyond shoulders? How long is the appointment? How does it feel? Is the woman in the video taking new patients? Without answers to those questions, most warm clicks bounce instead of booking.
The interface is confusing. Jane App lists multiple services, multiple practitioners, multiple appointment types. The viewer who clicked an ad about dry needling for shoulder mobility now has to figure out which dropdown to use. That's the kind of friction that costs bookings. Even a slightly wrong click ("I picked physiotherapy but maybe I needed acupuncture?") triggers second-guessing, and second-guessing is where bookings die.
The lesson here: the question every funnel needs to answer is, "what is the visitor most likely to be thinking after watching this ad?" If the answer is "I'm interested but I want more information," send them to a landing page. If the answer is "I'm ready to book right now, just tell me when," send them to a scheduler. For wellness ads, the answer is almost always the first one. Build the landing page.
A specific landing page tied to the ad's exact topic would compound this further. Don't send a "shoulder dry needling" ad to a generic clinic page. Build a page specifically about shoulder dry needling, with the same practitioner, the same conditions she helps, social proof from other shoulder patients, and a single call to action to book a dry needling appointment with her. That kind of focused page typically converts at three to five times the rate of a generic scheduler.
The Rating
Both Andrew and I rated this around a 5 out of 10.
Reminder on what we're rating: how likely is a stranger seeing this ad to actually book an appointment.
The reason this isn't lower: the ad is genuinely strong. Real patient, visible results, conversational delivery. If this ad sent traffic to a real landing page, the booking rate would be much higher.
The reason this isn't higher: the Jane App destination is wasting most of the warm clicks. The funnel is fighting itself. A great ad followed by a confusing scheduler.
What a Booking-Ready Ad and Landing Page Would Look Like
The ad is mostly there. Two small fixes: add a banner overlay at the start ("If you have restricted shoulder mobility, watch this") and clean up any cuts that could read as exaggeration. The format and the patient and the practitioner are all correct.
The landing page would replace the Jane App destination with a dedicated page about shoulder dry needling. Hero headline: "Dry needling for restricted shoulder mobility. Book your first session with [practitioner name]." Below that, an embedded version of the ad video. A short paragraph explaining what dry needling is and what it helps. Three to five real testimonials from other shoulder patients. The booking widget at the bottom, pre-filtered to dry needling appointments with the specific practitioner.
This kind of dedicated page, paired with the existing strong ad, would lift the booking rate from the campaign by a significant margin without any change to the underlying clinical service.
Want Us to Run Your Ads Instead?
We work with wellness clinics on a pay-per-appointment basis instead of a monthly retainer. You only pay when we actually book qualified appointments into your calendar.
If you want to see whether your clinic qualifies to work with us, take the quick survey here: https://funnel.leadsharkmarketing.com/funnelsurvey
And if you want more clinic reviews like this one, the full library is on YouTube: https://www.youtube.com/@LeadSharkMarketing
