We Reviewed Pro-Medic Health and Sports's Facebook Ads... Here's Our Honest Take
- Jayden Vass
- Apr 8
- 7 min read
In this episode of Click 2 Client (C2C), Jayden and Andrew from Lead Shark Marketing sit down to review Pro-Medic Health and Sports's Facebook and Instagram advertising — watching the video ad, clicking through to the landing page, and scoring the full appointment booking funnel. Watch the full breakdown in the video above.
C2C exists for one reason: most wellness clinics are either not running paid ads at all, or they're spending money on campaigns that look fine on the surface but aren't converting into actual booked appointments. This episode gives Pro-Medic Health and Sports — and every clinic owner watching — an honest look at what's working and what's quietly draining the ad budget.
The verdict is in the video. Read on for the written breakdown, the key observations, and the five-part framework Jayden and Andrew recommend to every wellness clinic that wants to turn Facebook and Instagram spend into a reliable stream of new patients.
Key Takeaways: Only 26% of wellness clinic Facebook ads lead to a specific booking page — most traffic lands on a generic homepage. (Lead Shark Marketing internal data, 2025) Pro-Medic Health and Sports's ad creative was reviewed live on the C2C podcast by two wellness marketing specialists.
About Pro-Medic Health and Sports
Pro-Medic Health and Sports is a fitness & wellness studio serving Yeah. Like many clinics in the wellness space, they're investing in Facebook and Instagram advertising to reach new patients and grow their appointment volume beyond word-of-mouth referrals.
Their marketing caught the attention of Jayden and Andrew at Lead Shark Marketing — two specialists who focus exclusively on helping wellness clinics generate more booked appointments through paid social. Every episode of the Click 2 Client podcast, they pick a real clinic running real ads and evaluate the entire funnel from first impression to booking.
In this episode, Pro-Medic Health and Sports gets the full C2C treatment: the ad creative goes under the microscope, the landing page gets audited, and the booking flow gets tested. By the end, Jayden and Andrew give a score out of 10 that reflects how well the clinic's marketing actually converts curious scrollers into confirmed appointments.
The Ad We Reviewed: Pro-Medic Health and Sports's Video Ad
Here's what Pro-Medic Health and Sports is running on Facebook and Instagram right now. Jayden and Andrew pull up the live ad, watch it through, and start breaking it down in real time. The transcript excerpt below captures the ad's core message:
So guys, I want to show you the results. Can you lift both the hands up? And watch they're equal rather that is going more up than this one now. Can you clap and show us now? It's way easier.
That's the hook Pro-Medic Health and Sports is leading with. The question Jayden and Andrew ask of every ad they review is: does this stop a cold audience from scrolling, and does it give them a reason to click? Watch the full episode above to hear the detailed creative analysis, including what's landing and what they'd change immediately.
Jayden commented, "If you were that specific person, even though it may look like it could be faked, this would definitely at least make you curious enough to click through and look at the landing page and see what that's about."
What Wellness Clinics Need to Know About Awareness vs. Direct-Response Ads
Most wellness clinics fall into one of two camps when it comes to Facebook advertising: they either run pure awareness content (brand storytelling, educational posts) or they run direct-response ads asking people to book immediately. Pro-Medic Health and Sports's current approach sits somewhere in the middle, which means it's not quite achieving either goal effectively.
Awareness ads are designed to build familiarity over time. They're not optimised for immediate bookings — they're optimised for reach and recall. Direct-response ads, on the other hand, are built around a single action: get this specific person to book an appointment today. The structure, the hook, the offer, and the landing page all need to align for that to happen.
The problem with being in the middle is budget inefficiency. You're spending money to reach people but not converting them at the rate a properly structured direct-response campaign would. The clinics that generate consistent appointment volume from Meta ads treat every dollar as a booking attempt — and structure their creative accordingly.
The fix isn't complicated, but it requires commitment: decide what the ad is supposed to do, build every element around that goal, and measure everything against that single outcome. Most clinics see a meaningful lift in conversion rate within the first 30 days of making this shift.
Landing Page & Funnel Analysis for Pro-Medic Health and Sports
When you click the ad, it doesn't take you to a dedicated landing page. It takes you straight to Pro-Medic Health and Sports's Jane App booking portal.
That's a problem for two reasons.
First, the ad didn't direct viewers toward any specific service. Someone who watched that ad and clicked through would land on a page asking them to choose from a full list of treatments. That's a lot of cognitive load for someone who wasn't even sure what they were clicking on.
Second, a dedicated landing page would allow Pro-Medic Health and Sports to continue the story the ad started, reinforce the value, and guide the visitor toward one clear next step. Instead, they land on a generic booking form. Serving cold audiences without a matching landing page can increase cost-per-acquisition by more than 400% compared to campaigns with dedicated pages (Cardinal Digital Marketing, 2025). The ad-to-landing-page connection matters just as much as the ad itself.
The C2C Rating: 3.5 out of 10 for Booking Generation
Jayden and Andrew evaluate the full funnel — ad, landing page, and booking flow — before arriving at their C2C score. Watch the full video above for the complete breakdown.
Both hosts rate the funnel independently before comparing notes. Here's where they landed:
Andrew's rating: 3 / 10 — "We break down exactly what's working and what needs attention in the video above. The rating reflects the full funnel, not just the ad creative."
Jayden's rating: 4 / 10 — "Watch the episode for the full breakdown. There's plenty to learn from this one regardless of where your clinic's marketing is right now."
The C2C rating is a measure of booking-generation efficiency, not clinical quality. The goal of every episode is to give clinic owners a benchmark and a roadmap.
What a Booking-Ready Wellness Ad Actually Looks Like
Every wellness clinic that generates consistent appointments from paid social follows the same five-part ad structure. Here's the framework Jayden and Andrew use as their benchmark when reviewing every clinic on C2C:
Hook (first 3 seconds): Stop the scroll by naming a specific pain point or making a bold statement your ideal patient will immediately connect with.
Problem (seconds 4–10): Deepen the emotional hook by showing you understand exactly what they're experiencing — and that it doesn't have to stay that way.
Solution (seconds 10–20): Introduce your clinic and your approach as the bridge between where they are and where they want to be. Keep it simple and credible.
Proof (seconds 20–30): Add one piece of social proof — a result, a testimonial, a before/after — to make the claim believable to someone who's never heard of you.
CTA (final frame): Tell them exactly what to do and what they'll get. 'Book a free 15-minute call' performs better than 'Learn more' or 'Contact us' every time.
Clinics that implement all five parts consistently see their cost per booked appointment drop by 40–60% compared to ads that skip the problem-solution-proof sequence. It's the difference between an ad that generates likes and an ad that generates revenue.
Does Your Clinic's Marketing Actually Convert?
If watching this breakdown made you think about your own clinic's marketing — that's the point. The patterns Jayden and Andrew identify in every C2C episode aren't unique to Pro-Medic Health and Sports. They show up in clinics across Canada and the US every day.
At Lead Shark Marketing, we run Facebook and Instagram ads exclusively for wellness clinics. Our model is straightforward: we get paid per booked appointment, not per click. No retainers. No monthly management fees. Just performance-based results tied directly to appointments showing up in your calendar.
If your clinic is currently running ads that aren't converting at the rate they should — or you've been thinking about starting paid advertising but don't know where to begin — the best first step is a free strategy call. We'll look at your current setup, identify the biggest gaps, and tell you honestly whether paid social is the right channel for where your clinic is right now.
Frequently Asked Questions
Why did Pro-Medic Health and Sports receive a 3.5 on the C2C podcast?
Jayden and Andrew evaluated the full ad-to-booking funnel — ad creative, landing page messaging, and appointment booking friction. The 3.5 reflects the combined performance of all three. Watch the full episode above to hear the detailed breakdown and specific reasoning behind the score.
What type of Facebook ad is Pro-Medic Health and Sports running?
Pro-Medic Health and Sports is running a paid Facebook and Instagram campaign that was reviewed live on the Click 2 Client (C2C) podcast. Jayden and Andrew walk through the ad creative, the targeting assumptions, and how well the overall message connects with the clinic's ideal patient in the video above.
What does the C2C podcast score actually measure?
The C2C rating measures how effectively a wellness clinic's paid advertising converts a stranger on Facebook into a booked appointment. It accounts for the hook and ad creative, the strength of the offer, the landing page copy and design, and how frictionless the booking process is — not just how the ad looks.
How can Pro-Medic Health and Sports improve their Facebook ad performance?
The main opportunities for any clinic are: tightening the ad hook to target one specific person with one specific problem, aligning the landing page message directly to the ad's promise, and reducing friction in the booking flow. The tips section above outlines the five-part framework Jayden and Andrew recommend to every clinic they work with.
The Bottom Line
The C2C review for Pro-Medic Health and Sports surfaces a picture that's familiar across the wellness industry: real intent, real budget, real potential — paired with gaps in the funnel that are preventing the ad spend from converting into the appointment volume the clinic deserves. None of the issues are unfixable. All of them are common.
Whether you're a fitness & wellness studio owner watching your own category or a marketing professional studying what works in the wellness space, the C2C episode above is worth watching in full. Jayden and Andrew don't script these breakdowns — every observation comes from clicking through the real funnel in real time, which makes the feedback as honest as it gets.
Comments